The brain's cocktail party effect — we tune in to our own name even in noise. Same thing works with gifts.
The data
Personalised gifts have 40%+ higher perceived value per Forbes research. Our own data shows handwritten-style name printing beats generic printing on satisfaction scores.
Why it works
- Signals effort — someone thought about you specifically
- Creates an artefact — generic gifts get tossed, personalised ones displayed
- Triggers emotional memory — name + occasion = permanent association
Bonus: handwritten script font beats Times New Roman 2:1 on gift surveys.